Does fairtrade has a future in this world Essay - 3311 Words

Does Fair Trade have a future in this world? Table of content 1. Introduction and Problem statement. Nowadays, Fair trade products are hot items. In 2006 worldwide sales came up to 1.6 billion Euros of Fairtrade Certified Products. This was about 42% more than it was the year before. Even the products coffee and cocoa knew a bigger growth in the numbers 53% and 93% respectively (Fairtrade Labelling Organizations International Annual Report, 2006/07) Fair trade is an alternative approach to trading partnerships that aims for sustainable development of excluded or disadvantaged producers in the Third World. It seeks to achieve this by providing better†¦show more content†¦When their attitudes will be positively influenced this will also influence their behavior, which has a positive effect on their fair trade buying behavior. This support what Shaw and Shiu in de Pelsmacker Jannsens (2002) found out: processing of information about an ethical issue will determine consumers’ beliefs, behavior and attitudes. There are two constructs of attitude towards fair trade in general: a negative construct and a positive construct. The negative construct: skepticism which has a negative effect on people their fair trade buying behavior. The positive construct: concern about fair trade issues, which has a positive effect on people their fair trade buying behavior. Out of all the above named trade-offs the current study focuses on two kind of trade-offs: price and fair trade concern. 2.1 Price and fair trade buying behavior In this case price is described as how much money consumers spend on fair trade products. In definition fair trade means: to ensure stable trading conditions for producers in developing countries who are disadvantaged (Ozcaglar-Toulouse, Shiu Shaw, 2006). Stable trading like a living wage and safe working conditions for disadvantaged farmers in developing countries will create a higher price than the same standard products produced by farmers in the advantaged countries. Previous studies have shown that ethical products are considered too expensive or that the consumer does notShow MoreRelatedCoffee Is A Way Of Selling Or Buying1255 Words   |  6 PagesAccording to the Cambridge Dictionary (2014), fairtrade is ‘ a way of selling or buying a product that makes certain that the people who produce the goods receive a fair trade’. Coffee producers’ products are not necessarily produced to organic standards (Global fairtrade, 2010). Nowadays, coffee is one of the most popular beverages in the world. Eighty-percent of the coffee products in the world market are made by twenty-five million small holders (fairtrade, 2012). Around one hundred and twenty fiveRead MoreUnit 9 P41706 Words   |  7 Pagescola started they didn’t had TVs, radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth, through the flyers, the newspapers or big wall paintings on high buildings. Later they coul d add the radio in this list. And that status they still have but how do they do that now a day? They do that most through the TV will al the happy people who drink Coke and with the happy and bright colours and their slogan: OPEN HAPPINESS. Why one the TV and InternetRead MoreEssay The History of Fair Trade1158 Words   |  5 Pagesbetter trading conditions and elevate sustainability. Fair trade is contrasting to the other trade practices in our world, its about making codes of fairness in the marketplace. The practice of fair trade seeks to reshape the way we buy and sell products - to verify that all farmers and skilled workers behind the manufacturing of goods get a better deal. Most people would assume this as a better means for prices, however can include better and longer lasting relationships. Fair trade is also aboutRead MoreUnit 37 Task M11495 Words   |  6 Pagesï » ¿In this task I will be explaining how my business (Ben and Jerry’s) could change or alter some of its practices and showing how these changes would contribute to improved ethical behaviour. The ethical issues I will be working on are CSR and trading fairly. Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. BenRead MoreDay Chocolate4448 Words   |  18 Pagesstrategic aim is to bring premium quality fairly traded chocolate to the mainstream British market to raise awareness of Fairtrade. Cacao growers in Ghana own one third of Day Chocolate ltd and are represented in the Board of Directors. With cooperation of Kuapa Kokoo, the cocoa growers can actively take part in the leadership and development of the company. By owning shares, Kuapa Kokoo has direct access to the market, influence in how the products are marketed and perceived by consumers and a share ofRead MoreFairtrade the Human Rights of Coffee Workers and Producers4672 Words   |  19 Pagessecond only to oil therefore the market is extremely large. This leads to a huge coffee farming indust ry. In recent years, there has been a large push for awareness of the process a product undergoes to get to the consumer. My family and I sincerely enjoy freshly roasted coffee. My mother and father were recently in Panama and decided to purchase a coffee farm with the goal of creating a sustainable retirement home for themselves in the future. They also became aware of the issues surrounding the workersRead MoreFair Trade3180 Words   |  13 Pagesrespond to the negative influence of globalization, or rather, to the contemporary international trade injustice. While on the other hand, there is criticism on fair trade, claiming that fair trade is not fair and it goes against free market theory. This term paper aims at introducing the development of fair trade, justifying its economical and ethical significance on the international trade and production chain, and also reflecting on its limitations from different respective. The term paper isRead MoreFair Trade Coffee3322 Words   |  14 Pagesby value. Globally, 400 billion cups of coffee are consumed annually. The greatest players in the Coffee market are Pamp;G, Nestlà © amp; Kraft. Approximately 25 million farmers in 50 developing countries produce coffee (Facts amp; Figures 2010). This case study will look at the Fair Trade Foundation and the Fair Trade Mark’s role in alleviating the current issues in the Coffee Market. It will also aim to make recommendations on how the Fair Trade Brand could be strengthened. Problem StatementRead MoreEssay on Kraft and Cadbury Merger3540 Words   |  15 Pagespotential partner? 2 1.2 Expected benefits 2 1.3 Synergies for both companies involved? 3 1.4 The risks associated with the choice of acquisition as an approach to this particular ‘partnership’ 4 1.5 Feasible alternative? 5 Involvement of National and corporate cultures 6 Critical Evaluation of both the companies about this Partnership 6 Involvement Of the Government 6 Four Key Benefits 7 Effect on Shareholders 8 Conclusion 9 PART B 10 Four aspects of doing business InternationallyRead MoreManagement Of The Globalization Of Business1102 Words   |  5 PagesManagement in the Globalization of Business By Daryle Brown Over the past few decades, the information age has had a major impact on business – one of the biggest being globalization. This has, out of necessity, changed how business is managed – and introduced new and fascinating facets and concerns for business management, as well. We’ll look at a few of them here: multinational corporations, culture shock experienced by managers working abroad, fair trade issues, ethical issues faced by managers